are Autoresponders or List servers?
a great question since almost everyone on the web comes into
contact with them, but most people don't know it. Autoresponders
(AR) and list servers are the software that manage on-line
subscriptions. When a form is filled-out on a website, and
you receive a confirmation e-mail - that is an AR in action.
today's online world, ARs are become even more important, as
ecommerce focuses on building subscriber lists from visitors
to websites. Why? Because those visitors that agree to 'opt-in'
to a newsletter or ezine are more likely to eventually make
a product purchase from that website.
Autoresponders today also have built-in functions to automate
the sending of newsletters, ezines, bulletins, and pre-defined
series report emails.
establishing an automated information capture system, you should
be aware of your options. Here are three categories of Autoresponders:
You can contract with a service bureau for a monthly fee and
they will receive subscriptions, manage your subscriber database
, and allow you to e-mail your subscribers through their servers.
Pro - Virtually no technical knowledge is necessary and help
is readily available. Con - Monthly fees never end, and if
the company is unscrupulous, you may have your subscriber list
compromised - avery bad thing!
You can purchase the AR program software, install it on your
PC and manage the subscriber lists yourself. Pro - Complete
control of your lists and a one-time purchase cost. Con - Having
the software reside on your local PC means potential delays
for opt-in confirmations and other 'interactive' functions.
Some software management knowledge is required.
You can purchase and install the AR program on your website's
server. Pro - Allows full 'interactive' functionality, including
double opt-in subscriptions and has back-up capabilities. One
time purchase Con - A good level of software and server systems
management is required for set-up. Many of these companies
have support for the installation phase however.