your answer is "to make a profit",
then we agree!
a Website is much more than pretty graphics. It requires strategies
and tactics to drive visitors to your site, encourage them to
take action, have an effective and reliable money collection
system, build visitor opt-in databases, follow-up with communication
vehicles for conversion and additional sales.
marketing elements can include affiliate and commissionable joint
venture programs to add even more profits while substantially
expanding your market outside the High Desert region, perhaps
part of an overall e-commerce marketing and sales plan, the design
and implementation of your Web e-commerce presence is the most
vital element for long-term, sustained income and profitability.
goal is to always keep the big picture in focus: